Updated: 12:59 a.m. Friday, Jan. 23, 2009 | Posted: 12:55 a.m. Friday, Jan. 23, 2009
DreamWorks Animation’s 3D movie trailer was animated using Intel’s latest, high-performance processing technologies and will be broadcasted along with a SoBe spot at the end of the second quarter of the Super Bowl broadcast on Sunday, February 1, 2009. Viewers will have the opportunity to re-use their glasses for the special 3D episode of Chuck, airing the following day, Monday, February 2, 2009 (8 pm ET.)
The 3D glasses are being distributed by PepsiCo through the SoBe Lifewater brand. The glasses will be disseminated via 25,000 SoBe Lifewater retail displays in grocery, drug and other retail venues and will be FREE to consumers. Should a display’s supply of glasses run out, consumers can call 1-800-646-2904 in order to obtain a pair.