Giant Eagle will accept competitor's coupons

We have some good news if you shop at Giant Eagle.  The grocery store chain is now accepting competitor's coupons.  Target 11's Robin Taylor takes a look at what the new policy means.

Giant Eagle is facing stiff competition from other grocery stores and management thinks this is something that will set them apart.  The grocery store already doubles manufacturer's coupons.  Now they'll accept competitor's coupons.

The chain has been doing this for a while now at some locations, like the new Market District store in Pine Township.

This month, Giant Eagle modified their coupon policy to include competitor’s coupons at all of their stores.

• Giant Eagle will accept coupons from any grocery store, convenience store or pharmacy.

• The coupon must be for dollars or cents off a total order or particular product.  They won't accept "percentage off" competitor coupons.

• Competitor coupons will not be doubled.

• Competitor coupons will not be accepted at the self-checkout registers.

• Management reserves the right to refuse coupons that appear to be fraudulent.

Giant Eagle is trying to retain loyal customers in the face of rising competition.

In the past year, Bottom Dollar opened more than a dozen stores in the Pittsburgh metro area, a new Whole Foods opened in Wexford and Aldi expanded to couple new locations.

Giant Eagle is also taking hits from the World’s largest retailer.  Walmart has also been running an ad campaign comparing their prices to those at Giant Eagle.

WPXI