Hoping to stay competitive, major retailer offers online price-match

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PITTSBURGH - Consumer Investigator Robin Taylor has learned Target has a new strategy to boost sales for 2013.

The company has decided to extend its holiday price-matching for a whole year to help compete with online retailers such as Walmart, Amazon and Babies R Us.

Target announced that they will match the prices of its competitors’ products, and for the first time, it will include products that are out of stock on Target.com.

The company said it didn’t have as strong of a holiday season as it had hoped for, so it’s counting on the new price-match as a way to lure back shoppers.

Though online price-matching is difficult due to fluctuating prices, Target feels the move is necessary to remain competitive.

Target is not the only company who is trying out this technique, Toys R Us and Best Buy are matching the prices of select products for a limited time.