Darlene Farah tells WOKV news her daughter was a bright and talented woman who loved giving back to her community.
She says her daughter, 20-year-old Shelby Farah, was an All-American cheerleader, volunteered locally and devoted her time to Mayor Alvin Brown's election campaign. She says her daughter's friends have uploaded a YouTube video to remember her bright spirit.
"She's full of joy, she's so jolly. She's always smiling. I'm proud of my baby."
Farah says her daughter cheered since she was 5-years-old and coached a local elementary cheerleading squad after she graduated. Her mother says her daughter taught the team more than just cheerleading.
"She didn't only teach them cheerleading, " said Farah. "She taught them about life."
She says her daughter had dreams of studying forensics and just recently inquired about being a 9-1-1 dispatcher.
Unfortunately, those dreams were cut short Saturday when a man entered a MetroPCS store on Jacksonville's Northside afternoon in an apparent robbery and killed Farah.
Now her mother is camped out at the police headquarters waiting for her daughter's killer to be brought in by authorities. She is now pleading for anyone with information to contact police.
"Shelby put a lot of time into the community and I feel like it's time for the community to give time back to Shelby, and bring justice for Shelby."
Darlene Farah along with clergy, Pastor Rogers, says its time for the senseless violence in the community to end. Farah says even after her daughter's murderer is brought to justice she won't be satisfied.
"It's not over even when justice is brought to Shelby and he's brought in. I'm still going to keep fighting for the community because its got to stop."