WPXI, Trib Total Media Announce Partnership

Trib Total Media and WPXI have joined forces to provide western Pennsylvania with a broad-reaching, 24-hour news partnership.

This collaboration brings together two of the region’s most aggressive news organizations to cover the important stories impacting the region’s health, economy and safety around the clock. Together, WPXI and Trib Total Media employ 490 people in the region 300 for TTM, 190 for WPXI-TV.

WPXI and Trib Total Media’s partnership will extend beyond the realm of news and will incorporate sales and marketing efforts, and community projects as well.

“We are very pleased to be working with WPXI on the news and business fronts,” said Ralph Martin, President and CEO of Trib Total Media. “They are very forward thinking, and aggressively pursue stories that make a difference in the region.”

At Channel 11 we’re committed to serving our viewers,” said Ray Carter Vice President and General Manager, WPXI-TV. “This partnership allows both WPXI-TV and Trib Total Media to pool our extensive resources and bring our TV, Newspaper and Internet audiences the most immediate, in-depth news coverage in the area.”

Trib Total Media’s multimedia network of products includes eight daily newspapers, 21 weekly newspapers, and a weekly shopper along with a host of magazines and websites. Trib Total Media delivers news and information to 1.2 million readers each week, making it one of the largest, most dynamic news and information companies in the region.

WPXI-TV, the NBC affiliate in Pittsburgh, is owned by Cox Media Group. WPXI-TV, PCNC, RTV and WPXI.com and Pittsburgh.com lead the market in coverage of breaking news. WPXI-TV is owned by Cox Media Group.

About Cox Media Group

Cox Media Group, Inc., a subsidiary of Atlanta-based Cox Enterprises, is an integrated broadcasting, publishing and digital media company that includes the national advertising rep firms of Cox Reps. With revenues exceeding $1.5 billion, the company operations include 15 broadcast television stations and 1 local cable channel, 86 radio stations, four metro newspapers and more than a dozen non-daily publications, and more than 100 digital services.