Study: Netflix is not killing the movie theater business

A new study finds Netflix is not destroying the movie theater business, as some people might assume.

The study commissioned by a lobbying group for the movie theater industry finds people who go out to the movies more also consume more streaming content at home.

The study found people who went out to nine or more movies over the past year averaged 11 hours of weekly streaming. That's compared to an average of seven hours of weekly streaming by people who saw one to two movies at the theaters in the last year. The study also found half of those who didn't go out to a movie in the last 12 months did not stream any content online.

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As Variety puts it, "If the study's findings are accurate, it would appear that the two forms of entertainment consumption are more complementary than cannibalistic."

The study, conducted by E-Y Quantitative Economics and Statistics Group, surveyed 2,500 people last month.

It was commissioned by the National Association of Theater Owners.

CNN