PITTSBURGH -- The 'City of Champions' cereal box was unveiled in Pittsburgh Tuesday at The Bettis Grill on the North Shore.

The box features Pittsburgh Penguins forward Max Talbot and Steelers wide receiver Hines Ward.

The cereal is a 14 ounce box of Frosted Corn Flakes.

"We've done a number of cereal programs. This is the first one we've done in Pittsburgh this year. We have a successful series in Buffalo with Terrell Owens. Hopefully we can do another box this year as the Penguins are playing great as are the Steelers," said sponsor Ty Ballou.

The cereal is available exclusively at Giant Eagle stores.