Steelers players will wear special cleats for Monday night's game

PITTSBURGH — The Pittsburgh Steelers were showing off their shoes Thursday.

Each player is wearing a special cleat this week for a special cause.

This Monday night in Cincinnati, the Steelers will take on the Bengals, but keep your eyes on their feet.

This program is called My Cause, My Cleats.

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It's an opportunity for players to showcase charities or causes that are important to them.

Ben Roethlisberger's cleats are designed to draw attention to Operation Underground Railroad, which works to permanently eradicate child sex trafficking.

Bud Dupree's cleats will highlight his commitment to the Shriner's Hospitals.

T.J. Watt's cleat design highlights helping to save youth sports.

And both Le'Veon Bell and Alejandro Villanueva will be promoting the Call of Duty Endowment for Veterans.

"The Call of Duty endowment that they have getting jobs for veterans, the goal is $50,000 this year," Villanueva said. "Me and Le'Veon partnered up with this nonprofit that they have and try and help veterans get jobs and they were able to work with me, and also represent the First Army Batallion, which is the batallion that I served with in the Army. It's a pretty cool experience."

The best thing for the Steelers is the fact that they can promote their causes in primetime.

Cox Media Group