PITTSBURGH — The Women’s National Basketball Association announced on Tuesday that Dick’s Sporting Goods Inc. (NYSE: DKS), headquartered in Coraopolis, is now an official marketing partner of the league in a new multiyear agreement, making Dick’s the WNBA’s Official Sporting Goods Retail Partner.
The WNBA and Dick’s Sporting Goods are teaming up to promote women’s sports and increase the visibility of WNBA teams and players, as well as reach female athletes of all ages.
“This partnership is a significant opportunity for the WNBA as we celebrate our landmark 25th season, with DICK’s Sporting Goods playing a substantial role in driving continued interest and engagement surrounding our league,” WNBA Commissioner Cathy Engelbert said. “By having a significant presence of WNBA and team merchandise at DICK’s locations in the country, we will now have even more opportunities to connect our fans with their favorite teams. DICK’s commitment to the WNBA is diverse and inclusive leadership in action.”
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