• Gen Z shoppers could save brick-and-mortar stores

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    Brick-and-mortar stores may have a surprising saving grace: the teen shopper.

    According to a new survey by A.T. Kearney, consumers ages 14 to 24 overwhelmingly prefer to do their shopping in stores.


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    81 percent of Gen Z respondents said they prefer to purchase in stores, and 73 percent said they like to discover new products in stores.

    Brick-and-mortar stores allow for a new type of "retail therapy," with nearly 60 percent of the group saying shopping in a store allows them to disconnect from social media and the digital world.
     


     

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