Gillette is embracing the LGBT community in a new ad.
The shaving giant shared an advertisement on its Facebook page showing a transgender man shaving in the mirror for the first time as his father coaches him.
The ad's tagline is "Whenever, wherever, however it happens - your first shave is special."
It's part of Gillette's new #MyBestSelf campaign.
Samson Bonkeabantu Brown, a Canadian artist, stars in the ad.
The LGBTQ family advocacy group PFLAG tweeted its approval.
Brown said he believes the ad will bring hope to other transgender people.
© 2020 CNN