Gillette releases commercial showing transgender man shaving for the first time

Gillette releases ad featuring transgender man

Gillette is embracing the LGBT community in a new ad.

The shaving giant shared an advertisement on its Facebook page showing a transgender man shaving in the mirror for the first time as his father coaches him.

The ad's tagline is "Whenever, wherever, however it happens - your first shave is special."

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First Shave, the story of Samson | #MyBestSelf

Whenever, wherever, however it happens – your first shave is special.

Posted by Gillette on Thursday, May 23, 2019

It's part of Gillette's new #MyBestSelf campaign.

Samson Bonkeabantu Brown, a Canadian artist, stars in the ad.

The LGBTQ family advocacy group PFLAG tweeted its approval.

Brown said he believes the ad will bring hope to other transgender people.