Local grocery store announces largest price reduction effort to date

PITTSBURGH — Giant Eagle announced Wednesday its largest everyday price reduction effort to date, delivering more than $70 million in annual customer savings by lowering prices on more than 3,000 popular grocery items about 15 percent.

The retailer is also strengthening its hunger relief efforts throughout the communities it serves by donating an additional 500,000 meals to regional food banks.

The majority of lower everyday prices are in effect Wednesday, with the remaining reductions taking place by April 11. The lowered everyday prices are on a variety of national and Giant Eagle brand dairy, frozen food and processed meat products, as well as grocery items such as cereal, yogurt, condiments, pastas, boxed dinners, canned vegetables, and paper and laundry products.

Giant Eagle customers can identify the savings with yellow “New Lower Price” tags, which will be located throughout the store.

“Fluctuating food costs impact all household budgets,” said Giant Eagle Senior Director of Corporate Communications Rob Borella. “Today’s actions simultaneously provide additional value to our customers with lowered everyday prices that are here to stay and much needed hunger relief for those who are helped by our regional food bank partners.”

Borella added that the lowered everyday prices build on Giant Eagle’s great weekly specials, ongoing seasonal Low Price Lock promotions, doubling of manufacturer coupons up to 99 cents, acceptance of competitor coupons, fuelperks!,  discounted and free pharmacy prescriptions, and more.

Borella noted that the most recent pricing changes should be viewed as part of the company’s overall efforts to improve the shopping experience.

“We continue to offer the highest quality produce, meat, seafood and prepared foods at competitive everyday prices. Our objective is to improve the value we provide to customers while keeping our focus on being the best food, drug and fuel retailer in our markets,” he said.

WPXI