The New Shepard rocket blasted off from West Texas on the company's latest test flight. Once the booster separated, the capsule's escape motor fired, lifting the spacecraft to an altitude of 389,846 feet. That's 74 miles or 119 kilometers.
It's part of a safety system intended to save lives once space tourists and others climb aboard for suborbital hops.
Wednesday's passenger was Mannequin Skywalker, an instrumented dummy in a blue flight suit that's flown before, plus science experiments.
The booster and capsule - both repeat fliers - landed successfully. It was the ninth test flight and lasted 11 minutes.
"Crew Capsule looks great even after it was pushed hard by the escape test. Astronauts would have had an exhilarating ride and safe landing," Bezos said in a tweet . "Great engineering and the lucky boots worked again."
Blue Origin has yet to announce when it will start selling tickets or how much flights will cost. Launch commentator Ariane Cornell promised it would be soon. "It's coming," she said.
Bezos, founder and chief executive of Amazon, aims to send people and payloads into orbit from Cape Canaveral. Those missions will rely on the bigger, more powerful New Glenn rocket still under development.
He's named his rockets after NASA's original Mercury astronauts Alan Shepard, the first American in space, and John Glenn, the first American to orbit the Earth.
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