SEOUL, SOUTH KOREA — South Koreans, Asia's biggest per capita alcohol consumers, can now soothe themselves after a big night out with hangover-fighting ice cream bar.
A convenience store chain launched the "GYEONDYO-BAR," which translates to "hang in there." According to the company, it's the first ice cream bar marketed specifically to combat the after-effects of alcohol consumption.
The makers claim the ice cream bar's name "expresses the hardships of employees who have to suffer a working day after heavy drinking, as well as to provide comfort to those who have to come to work early after frequent nights of drinking".
The grapefruit-flavored dessert contains 0.7% Oriental raisin tree fruit juice, a traditional hangover remedy cited in a Korean medicine book from the 17th century.
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