Pediatric dentists are sounding the alarm after seeing permanent damage being caused by sports drinks.
It's a condition called enamel erosion -- a permanent irreversible loss of tooth enamel.
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The enamel is being eaten away by the various acids used for flavoring and common to sports drinks, sodas and sour candies.
Dentists say that though these products have been widely available for years, it is the frequency and duration with which children today are consuming them that is the problem.
They are urging parents to monitor the rate at which their children consume these types of products to prevent permanent damage.
A ratio of three water to one sports drink is recommended.