• Taco Bell to open pop-up hotel in Palm Springs, joins other companies with over-the-top promotions

    By: Natalie Dreier, Cox Media Group National Content Desk

    Updated:

    The movie “Demolition Man” may have been on to something 26 years ago. Taco Bell may really find itself the winner of the franchise wars.

    >> Read more trending news 

    The fast food taco restaurant is expanding its influence with the Taco Bell hotel. 

    The Bell: A Taco Bell Hotel and Resort in Palm Springs is expected to open in August, but you have to act quickly: It will only be open for five nights as part of a marketing and publicity stunt, CNN reported.


    TRENDING NOW:


    via GIPHY

    The company will use the hotel to introduce new menu items, as well as offer its staples.

    This isn’t the first specialty hotel. The BrewDog DogHouse, billed as the “world’s first” craft beer hotel, opened in Dayton, Ohio, last year. 

    It also isn’t the first odd promotion done by a national chain.

    Dominoes pledged to fill bad potholes so pizzas weren’t ruined if you hit a hole while driving home with one. KFC had Chickendales dancers for mothers and Arby’s decided to give some lucky customers a 24-hour Hawaiian vacation for $6, CNN reported.

    Reservations for The Bell will start in June, Fox News reported.

    Taco Bell restaurant in Orange County, California. The fast-food restaurant will open a pop-up hotel this summer.
    Joshua Blanchard/Getty Images/Taco Bell


     

    Next Up: