Walmart's new mobile checkout could ease long holiday shopping lines

What You Need to Know: Walmart

Walmart's new mobile checkout technology may keep you from waiting in long lines this holiday season.

Check Out With Me will launch Thursday at stores across the nation, giving shoppers a chance to skip long checkout lines and opt for mobile checkout assisted by associates in the busiest parts of stores.

The associate will be able to swipe credit cards and offer receipts just like at checkout lanes.

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“Every day we’re committed to providing customers with the broadest assortment of quality products at great prices, but, during the holidays, we take that promise up a notch,” said Steve Bratspies, chief merchandising officer for Walmart U.S.

The retailer is also launching store maps on Walmart’s app to help shoppers find gifts and other holiday purchases more easily.

And for customers who don’t want to leave their home at all, Walmart has added new editorial and curated content to its website to refresh new deals regularly.

“With new convenient ways to buy, we’ve never been in a better position to help our customers deliver for their families than this holiday season,” Bratspies said.