Coca-Cola to debut hard seltzer in 2021

The Coca-Cola Company announced in July that the company would begin selling Topo Chico Hard Seltzer in parts of Latin America later this year.

Now the beverage company has revealed it will expand sales of the drink to the U.S. in the first half of 2021.

The hard seltzer will be the first alcoholic beverage sold by Coke in the U.S. since it sold off its wine business in the 1980s, according to CNBC.

“The Coca-Cola Company is committed to exploring new products in dynamic beverage categories, including hard seltzer. Topo Chico Hard Seltzer is an experimental drink inspired by Topo Chico sparkling mineral water, which has been popular with many mixologists,” Coke said earlier this year.

Coke acquired Topo Chico in 2017, with primary sales focused on the brand’s sparkling mineral water.

“I think these innovations that we’ve seen, including hard seltzer, are a trend of the consumer looking for new things, and if we want to be consumer-centric … then that’s what’s taking us to this opportunity,” CEO James Quincey told CNBC. “We’re going to follow the consumer.”

The hard seltzer will also expand to Europe next year.

According to Molson Coors Beverage Company, which is partnering with Coke on the product, the drink contains 4.7% alcohol by volume and will be available in four flavors: Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava and Tropical Mango.

Topo Chico Hard Seltzer will come in a 100-calorie serving size and contains a gluten-free alcohol base.

Cox Media Group