Black Friday 2022 JERSEY CITY, NJ - NOVEMBER 25: Customers search for clothing products inside a Macy's store during Black Friday sales on November 25, 2022 in Jersey City, New Jersey. Black Friday, the day after Thanksgiving, is traditionally regarded as the start of the holiday shopping season, with shoppers flocking to stores and online for bargains, but with consumer confidence down, retailers are bracing for a considerably slower Black Friday. (Photo by Kena Betancur/Getty Images) (KENA BETANCUR/Getty Images)