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Viral Target ad features young boy in wheelchair

SPRINGFIELD, Mass. — When two year-old Oliver Garza-Pena saw a poster of another boy also in a wheelchair in a Phoenix-area Target, his mother said he stopped dead in his tracks and stared at it in awe.

She said he recognized another boy like him, laughing and smiling. The moment was captured in a picture that has gone viral.

The boy in the poster is Colton Robinson, 10, who lives in Massachusetts.

Colton has spina bifida and it has forced him to use a wheelchair since he was two.

He's a child model and was chosen to be in the Target in-store ad.

“It’s crazy because everyone is going up to me, and they are just asking me a lot of questions. I like being a role model for other people,” Colton told WWLP.

"I never believed in a million years that he would be where he is today after starting off taking this picture," said Colton's mother, Ashley Robinson.

Colton said he’s not sure how long he plans to continue modeling, but he’s happy he’s already made a difference in Oliver’s life.

Thank you Target! 🎯😀👏 Today Oliver stopped me dead in his tracks and turned back around to see this picture that he...

Posted by Ollie's World on Tuesday, February 4, 2020