PA joins 38 states in Juul investigation

Pennsylvania is joining 38 other states to investigate Juul.

They’re looking at whether the maker of the popular e-cigarettes is targeting kids in their advertising.

The investigation will also look at whether Juul has made misleading claims about how much nicotine it puts in its devices.

Recently, Juul stopped advertising on television, online and in print.

It’s also cut back on the number of flavors it sells.

Massachusetts attorney general Maura Healey said they also intentionally chose models and images that appealed to young people for its ads, even seeking to recruit celebrities like Miley Cyrus and Kristen Stewart.

Massachusetts was not the first state to sue Juul, but its investigation was significant in that it revealed for the first time internal documents and photographs from Juul's original ad campaign.

“Juul’s own documents show that the company intentionally chose fashionable models and images that appeal to young people for its ads,” said Healy. “And here’s something that parents should be real concerned about: Juul knew that its ads were on websites designed for teenagers and college kids and even websites meant for kids in preschool, elementary school and middle school.”

© 2020 Cox Media Group