PITTSBURGH — Oh, brother. Smith Brothers Advertising which became Smith Brothers Agency is now Smiths Agency, confirmed Lindsey Smith, who is among a trio of siblings who launched the North Side-based shop in April 2002.
He and Bronson Smith remain as co-chief creative officers; Miles Smith departed about seven years ago to work in real estate.
The change reflects how the business has evolved.
“It establishes how the agency will be run going forward,” Lindsey Smith said. “The brothers story has played nicely locally, but it’s not particularly relevant to the broader market. We have expanded our ownership structure with more participants, and we’re coming out of the Covid crisis with a new identity and focus.”
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