Levi Strauss goes public for the second time

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Levi Strauss is preparing to go public for the second time.

The 165-year-old company is returning to the stock market after a 34 year absence

The retailer has placed its initial public offering at $17 per share. That values the company at $6.6 billion.

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It will be listed on the New York Stock Exchange under the ticker LEVI.

The company first went public in 1971, but in 1985 the descendants of the founder took it private again.

Levi Strauss collected $5.6 billion in revenue last year. That's a 14 percent gain over 2017.

Forbes says the brand is worth $6.4 billion.

The IPO is expected to raise more than $600 million for Levi Strauss, which is seeking to expand its brand.