PITTSBURGH — Kraft Heinz’s new CEO will add protein to its Kraft Mac & Cheese and a smaller version of Lunchables in a new initiative to prop up sagging sales.
CEO Steve Cahillane detailed the changes in an interview Tuesday published by Bloomberg News that would also include an electrolytes-infused Capri Sun drink, too. Each of the brands is a legacy Kraft brand, but Cahillane also said that he thought there were opportunities to grow Kraft Heinz’s ketchup.
“People are looking for better-for-you, but they don’t want to compromise on taste,” Cahillane told Bloomberg.
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