Kraft Heinz sells Maxwell House, Gevalia and other coffee brands for $650M

The Kraft Heinz Co. is selling off its North American coffee business, which includes the Maxwell House, Sanka and Gevalia brands.

Kraft Heinz (NYSE: KHC) reached a definitive agreement to sell the unit to One Rock Capital Partners LLC for $650 million and expects to receive about $500 million after taxes. The deal is expected to close in the middle of 2027.

The other brands are Tassimo, Yuban, Nabob and Ethical Bean. Previous management had considered selling the coffee unit as early as 2019.