PITTSBURGH — Pittsburgh City Paper has launched its “Adopt a Box” program, converting former newspaper distribution boxes into public art pieces across local neighborhoods.
Many of the boxes had been discarded after the publication temporarily suspended operations at the start of the year. Under the new initiative, decorated boxes are being reinstalled in public areas, including one located at the corner of Forbes and Murray Avenues in Squirrel Hill.
Artist Phil Seth created the first five boxes for the initiative. Organizers plan to expand the project across the city and surrounding communities as more sponsors join.
Chris Maury, president of City Paper, said the program provides local businesses with an alternative channel for promotion while backing neighborhood artists.
“We’re excited to give an opportunity for local organizations to get their name out and not have to pay Facebook for a chance of getting attention on their business and their brand, and we’re excited to have opportunities to support local art,” Maury said.
Maury highlighted that the sponsorship model serves a dual purpose for the community and the publication.
“You’re adopting to fund City Paper’s ability to bring that attention, and you’re funding a local artist at the same time to create public art for your community,” Maury said.
Sponsorships remain available for local organizations interested in funding additional boxes as the project expands.
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