There’s nothing like sipping bourbon and having a nice conversation. Now, Jim Beam is giving its fans a drinking companion -- sort of.
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The company joined the in-home smart device world by unveiling an artificially intelligent bourbon decanter called "Jim," USA Today reported.
The voice of the decanter is seventh generation master distiller Fred Noe, who speaks with a distinctive Kentucky accent.
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Jim is not the same as an Amazon Echo or a Google Home, but it does answer questions about bourbon and can even pour a shot upon request, USA Today reported.
The smart decanter operates using 3G, USA Today reported. No app or Wi-Fi is required. But, the plan is only set up for six months. So, after awhile, Jim will just be a decanter.
The devices cost $34.90 and went on sale at 9 a.m. Wednesday. They sold out in less than two hours, company spokeswoman Molly Cournoyer said. She said more will be on sale Friday morning.
There's a limit of one device per customer. They can be bought on the Jim Beam website.