American Eagle launches new wellness and personal care products brand

(Flikr/Mike Mozart)

PITTSBURGH — American Eagle Outfitters Inc. (NYSE: AEO) is getting into the wellness business, a word which is increasingly becoming a euphemism for CBD-related products derived from hemp.

The South Side-based teen fashion retailer today announced the debut of MOOD, a new collection of wellness and personal care products that are expected to be sold exclusively in American Eagle stores and online.

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