Heinz officials have announced on Twitter that it will be giving out jars of "ketchup caviar" to 150 lucky winners of a sweepstakes in time for Valentine's Day.
Fear not, vegetarians: the "caviar" is actually little pearls of ketchup, with no fish eggs.
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For a chance to win, simply reply to the tweet from @HeinzKetchup_US with the hashtags #heinzketchupcaviar and #sweeps before midnight Monday.
Users must be at least 18 years of age to enter.
Each winner will receive a 1.8 ounce jar of the ketchup caviar, which is valued at $5.
The 150 winners will be randomly selected on or around Tuesday, Jan. 29.