Coca Cola discontinuing Odwalla juice

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ATLANTA — If you’re heading to the grocery store to pick up some things for your cookout, you might want to stock up on one particular brand.

Coca-Cola will be shutting down the juice and smoothie brand Odwalla at the end of July.

The company made the call “given a rapidly shifting marketplace and despite every effort to support continued production,” John Hackett, president of Coca-Cola’s Minute Maid business unit, which includes the company’s juice brands, said in a statement emailed to CNN Business.

Coca-Cola acquired Odwalla in 2001. The decision to discontinue the brand is not directly related to the coronavirus pandemic. Health-conscious consumers are less interested in smoothies than they used to be, the spokesperson explained.

“This decision was not made lightly,” he added.

Information from CNN was used in this report