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Etsy reveals their color of the year, other 2020 trend predictions

Colorful Abstract art colors (garageband/ Pixabay)

As 2019 comes to an end, Etsy has revealed their 2020 color of the year and other top trend predictions.

Dayna Isom Johnson, Etsy’s trend expert, has coined 2020 as the Year of Purpose.

Here are Etsy’s 2020 predictions from their news release:

  • ETSY’S COLOR OF THE YEAR: CHARTREUSE - It’s daring, statement-making, and unexpected – exactly what we’re all trying to embrace in the new year. We’ll see this tone showing up everywhere from home goods to wardrobes. there has been a 12% increase in searches on Etsy for green items and a 55% increase in searches for neon green items in the last three months (compared to the same time the previous year).
  • 80’S ENSEMBLES - Shoppers who fell in love with last year’s maximalism can own this over-the-top look – with sequins, puff sleeves, bright colors, and more – but this time with a modern twist. On Etsy, there has been a 39% increase in searches for puff sleeves, a 10% increase in searches for shoulder pads, and a 32% increase in searches for chain belts in the last three months (compared to the same time the previous year).
  • COORDINATED COUPLE JACKETS - Matching wedding jackets are the new bridal outerwear taking over our social feeds, with searches on Etsy for couple jackets jumping 15% in the last three months (compared to the same time the previous year). Searches on Etsy for couple jackets jumping 15% in the last three months (compared to the same time the previous year).
  • BESPOKE BEAUTY - Whether shoppers have scent-sensitivity, allergies, or just want a personalized blend, Etsy sellers are seeing a demand for small-batch custom beauty products. There has been a 13% increase in searches on Etsy for custom beauty, a 19% increase in searches for custom perfume, and a 15% increase in searches for custom soap in the last three months (compared to the same time the previous year). 
  • COLOR BLOCKING - This vibrant, retro-inspired style, reminiscent of the mod ‘50s and ‘60s, is a simple way to add instant personality to any room, whether incorporating color-blocked pillows, wall art, or even tabletop decor. There’s been a 7% increase in searches for color blocking in the last three months (compared to the same time the previous year).
  • PET WELLNESS - While self-care holds steady as a constant trend, 2020 is the year to pamper your four-legged friends. Pet parents will be honing in on wellness and looking for everything from custom treats to handmade shampoos and beds to keep their fur babies happy and healthy. On Etsy, there has been an 11% increase in searches for custom treats (some even feature your pet’s name), a 16% increase in searches for pet shampoo, and a 15% increase in searches for pet food in the last three months (compared to the same time the previous year).

You can read more here on each of the trends in their blog post.

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