PITTSBURGH — DICK’S Sporting Goods signed a multi-year partnership with basketball star Caitlin Clark on Wednesday.
The exclusive agreement marks the first time either company has signed an athlete as an official brand partner.
The agreement brings Clark’s personal brand to international marketing initiatives across both retail brands. Clark noted a personal history with the company prior to turning professional.
“DICK’S Sporting Goods was always a stop before the start of any sports season when I was growing up,” Clark said. “Being the first ever brand partner for both them and Foot Locker is a really special full-circle moment. Both brands have deep roots in sport, basketball and sneaker culture and have strong connections with fans in the U.S. and around the world.”
Ed Stack, executive chairman of DICK’S Sporting Goods Inc., noted that Clark’s athletic background spans multiple sports beyond basketball, including golf, football, soccer, baseball and softball.
“We’re excited to partner with Caitlin because we see the same opportunity to build on the energy around basketball and bring more people closer to the game through DICK’S and Foot Locker,” Stack said. “Caitlin has an incredible ability to inspire and as an athlete whose love of sports extends beyond basketball to golf, football, soccer, baseball, softball and more, she connects with fans across every part of our business.”
Stack added, “This partnership offers new ways to come together around a shared passion for sport and the possibilities it creates.”
Under the terms of the deal, DICK’S and Foot Locker will collaborate with Clark on national and global campaigns, custom promotion supporting her signature footwear, apparel and product lines, retail and digital experiences, fan activations, appearances and community programming.
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