After being awarded the rights to build a global brand by the NFL in the Republic of Ireland and Northern Ireland through the league’s Global Markets Program, the Steelers are aspiring to play a game there in the future.
Steelers Director of Business Development and Strategy Daniel Rooney made the trip to Ireland for a press conference on Thursday, where the team talked about their aspirations and plans for the future with the rights. In those plans, the teams hope, to include a game in Ireland at some point in the future.
“Our aspirations long term are to play a game in Ireland,” Rooney said to the Associated Press “As we move through the process, we’ll be evaluating all options.”
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