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Jumpin JuJu’s Crunch: Steelers' receiver unveils new cereal coming to Giant Eagle

PITTSBURGH — There’s a new cereal coming to Giant Eagle stores in our area, and it’s featuring popular Pittsburgh Steelers' wide receiver JuJu Smith-Schuster.

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The fourth-year product of USC tweeted a promotional video Wednesday afternoon, showing him making what appears to be a commercial for the new cereal with Giant Eagle.

Jumpin JuJu’s Crunch will be available in regional Giant Eagle locations and online starting Saturday, and proceeds will benefit Smith-Schuster’s foundation, The JuJu Foundation.