Heinz Field will become Acrisure Stadium in new naming rights agreement

PITTSBURGH, Pa. — After more than two decades, Heinz Field will be no more.

In a new naming rights deal, Heinz Field will now become Acrisure Stadium, the Pittsburgh Steelers said in a release.

Acrisure is a Michigan-based insurance brokerage firm.

“We are excited to partner with Acrisure for the naming rights to our stadium,” said Steelers President Art Rooney II in a release. “Acrisure provided us with an opportunity to ensure our stadium continues to be a valuable asset for our fans as well as keeping up with the market value of NFL stadiums. We are very appreciative to partner with Greg Williams and his company, and we look forward to a long, beneficial relationship for years to come.”

“The Pittsburgh Steelers are an institution in American sports and a globally recognized brand. Partnering with the Steelers is the opportunity of a lifetime and a tremendous honor,” said Acrisure Co-Founder, Chairman and CEO Greg Williams said in a release. “Through Acrisure Stadium, we will increase awareness of the extraordinary advantage Acrisure brings our clients while conveying our strong sense of community. Relatedly, we are eager to invest in the Pittsburgh community and broader region as we chart our course to an unforgettable first season. This relationship truly embodies and aligns two organizations that have high standards and are determined to achieve great things.”

The release also said:

“The partnership between the Steelers and Acrisure will enable the franchise to continue to invest in stadium amenities and aesthetics, including new stadium identification for the 2022 season. The partnership also includes community initiatives aimed at providing a deep connection for Acrisure in the Pittsburgh community and brand recognition both locally and nationally to support Acrisure’s growth.”

Acrisure will be immediately taking over the naming rights, starting with the 2022 season. The stadium has been named Heinz Field since it opened in 2001, the release said.

This is a developing story. Check back for updates as more information becomes available.

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