Here’s what changes and what doesn’t at rebranded PNC Private Bank

PITTSBURGH — What’s in a name? The head of PNC Financial Services Group Inc.’s newly rebranded wealth business said PNC Private Bank is a way to unify what the nation’s fifth-largest bank is and has been doing for clients across the wealth spectrum.

“It’s a nod to the fact that we are a bank, with the size, scale and ability to invest in the business,” Don Heberle, who is also executive vice president, said.

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