The Limited Opens New Store At Ross Park Mall

PITTSBURGH,None — The Limited just opened a brand-new store at Ross Park Mall, and See & Be Seen was there for the private preview party.

The 5,100-square-foot store, located on the second level near Macy's, is the company's third in the Greater Pittsburgh area. The Limited also has stores in South Hills Village Mall and Westmoreland Mall.

"We're thrilled to be coming back to Ross Park Mall," said Elliot Staples, Head of Design for The Limited. "It's one of the best malls in the country and we have a very loyal customer base in Pittsburgh. We're happy to be able to service women in the North Hills area again."

The Limited closed a store in Ross Park Mall in January 2008.

Video: 'The Limited' Opens New Store At Ross Park Mall

Raw Video: 'The Limited' Hosts Fashion Show

Slideshow: Inside Store & Fashion Show

"Something unique and exciting about this store is the cash-wrap and dressing rooms are located in the center of the store creating a more fluid, social, shopping experience," said CEO of The Limited, Linda Heasley.

All of The Limited's new stores, including Ross Park, will feature a light, bright and upbeat motif. Design changes include taupe walls with white cabinets and a splash of red, including an iconic red ceiling in the fitting rooms and cash-wrap area. Wood flooring has replaced the tile of previous stores to add warmth and comfort, chandeliers and a custom mural on the back wall contribute to a residential feeling.

There's also an e-bar with instant access to TheLimited.com and online orders placed from the store ship to the customer's home free of charge.

The private preview party included a fashion show hosted by Staples. He showcased five different looks, including white, city safari, summer getaway, black and white and a June preview.

Shoppers at The Limited during its opening weekend will receive 40 percent off of purchases. A percentage of sales from Saturday will be donated to Dress For Success Pittsburgh. The nonprofit agency promotes the economic independence of disadvantaged women by helping them look and feel their best to help gain and retain meaningful employment.

WPXI