PITTSBURGH — When Highmark Health announced it had reached a deal with Trinity Health to take over complete ownership of Medicare/Medicaid insurance provider Gateway Health, execs said Gateway under Highmark Health’s umbrella would make it easier to align initiatives between the two companies.
On Tuesday, the day Highmark Health acquired Trinity’s 50% stake in Gateway Health, the alignment became even tighter: Not only did Highmark Health acquire the half stake that it didn’t already own, but it made moves to bring Gateway even closer in the Highmark Health family. It announced a rebranding that will remove the Gateway name from its Medicaid and Medicare projects and put it under the umbrella of not only Highmark Health but its signature Blue Cross and Blue Shield names.
Karen Hanlon, COO of Highmark Health and interim CEO of Gateway Health, said in an interview that the company looked at the Gateway market and Highmark’s offerings as it worked to integrate Gateway and Highmark Health in the past several months. Highmark and Trinity Heath began Gateway, which is based in Pittsburgh, in 1992. In July, Trinity Health agreed to sell its stake in Gateway to Highmark.
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