Diamonds Direct to open first regional location in the North Hills

ROSS TOWNSHIP, Pa. — Diamonds Direct, a jewelry retailer with a direct-to-consumer business model, is poised to open its first store in Pennsylvania on McKnight Road.

The new store will open at 5004 McKnight Road near Ross Park Mall on March 1.

Based in Charlotte, Diamonds Direct touts its approach of “eliminating the middlemen and sourcing direct from the world’s best mines and most reputable diamond cutters” while being involved in the entire life cycle of procuring diamonds.

Read more from our news partners at the Pittsburgh Business Times.