PITTSBURGH — As the company works to debut what it is viewing as its stores of the future, a customer of the new Dick’s Sporting Goods Inc. House of Sport might be forgiven if shopping might seem like a bit of an afterthought.
With two new set to open in Victor, New York, and Knoxville, Tennessee, in the coming weeks, Dick’s Senior Vice President for In-store Environment Toni Roeller gave a thorough run down of everything guests at these new stores will be about to play and do.
“It is made up of a series of experiences,” she said.
Read more from our news partners the Pittsburgh Business Times.
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