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Heinz releases Super Bowl ad featuring stampede of wiener dogs

PITTSBURGH — Heinz released an extended cut of its Super Bowl ad online Sunday and animal lovers are sure to be a fan of it.

The advertisement, which is set to a sentimental rendition of the song “Without You,” features dozens of dachshunds dressed as hot dogs running across a meadow in the welcoming arms of people dressed in condiment costumes.

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"It was certainly something that required quite a bit of orchestration in terms of having dozens of wiener dogs," Heinz Marketing Vice President Michelle St. Jacques told Mashable. "We had to make sure we got them all running in the right direction."

http://youtu.be/aNN9nL2vppM

A 30-second version of “Wiener Stampede” will air during the third quarter of the Super Bowl.

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