PITTSBURGH — As name, image and likeness deals become a bigger and bigger part of the recruiting process in college sports, the University of Pittsburgh is making a change.
Pitt Athletics has partnered with JMI Sports, a leading multimedia rights and venue development company, to launch H2PNIL, a new platform “designed to generate meaningful NIL revenue for Pitt student-athletes while creating an integrated, streamlined experience for corporate partners.”
According to a release from JMI Sports, H2PNIL expands the existing partnership between Pitt and JMI to include a platform that aims to drive NIL revenue as well as give coaches a competitive recruiting tool.
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