As emo as its title suggests, Drake's "In My Feelings" is inspiring celebrities to dance.
The rapper's new song, from his top-charting album "Scorpion," began its evolution into a viral dance challenge thanks to the comedian/social media personality Shoker, who posted a video on June 29 with his own homemade music video, tagging it #InMyFeelings and #DoTheShiggy, the latter named after his "Shiggy Show" project.
Since the original video was posted, celebrities have posted their own #DoTheShiggy dance clips, including Ciara and her Seattle Seahawk husband Russell Wilson; "This Is Us" actors Sterling K. Brown and Susan Kelechi Watson; New York Giants star Odell Beckham Jr. and more.
By the time Drake took the stage at Sunday's Wireless Festival in London, the "In My Feelings" videos had become a full-on Internet craze. Naturally, the rapper had to put his own spin on the trend his song inspired, attempting his own dance moves onstage.
Below, watch all the celebrities in their feelings to Drake's new song.
The original: Shoker
Ciara and Russell Wilson
Odell Beckham Jr.