Pittsburgh-based e-commerce startup acquires Simple Botanics

PITTSBURGH — A Pittsburgh-based direct-to-consumer e-commerce company formed last summer has notched its second acquisition in less than 10 months.

Brand Holdings LLC announced that it has acquired Simple Botanics, Chicago-based maker of herbal botanic teas and organic bars. Terms of the transaction were not disclosed.

Brand Holdings plans to partner with Kimberly Crupi Dobbins, Simple Botanics founder, to accelerate growth of current product lines and to add incremental products. This is akin to the approach Brand Holdings took with Dr. Emil Nutrition, the provider of health and wellness supplements and sports nutrition products that it acquired in summer 2020.

Read more from our partners at The Pittsburgh Business Times.