Taylor Swift Pittsburgh concerts generate $46 million in direct spending, city tourism agency says

PITTSBURGH — Record-setting crowds attending the Taylor Swift Eras Tour concerts at Acrisure Stadium generated $46 million in direct spending, with 83% of ticket buyers coming from outside Allegheny County, VisitPITTSBURGH says.

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Swift fans packed hotel rooms for the June 16 and 17 concerts, with hotel occupancy in Allegheny County averaging 95%, a 31% increase from this same time last year and pushing average daily room rates to $309, a 106% increase.

This marks the highest weekend occupancy Allegheny County has experienced post-pandemic and is the second-highest Allegheny County weekend occupancy on record — the highest weekend occupancy occurred in July 2019 when Pittsburgh hosted Atlantic Coast Baseball; the Pittsburgh Vintage Grand Prix; a Pirates home series against the Phillies; and Third Eye Blind and Jimmy Eat World, according to VisitPITTSBURGH.

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Out-of-town visitors spent an estimated $42.9 million on hotels, restaurants, retail, transportation and attractions, with Allegheny County residents spending an additional $3.07 million. Combined, visitors and residents generated $3 million in state and local sales tax revenue, the agency says.

VisitPITTSBURGH’s economic impact calculations are derived using information provided by Acrisure Stadium and an industry-standard event evaluation process created by Destinations International (DI). Estimates account for resident and visitor direct spending only. The figures do not include ticket sales revenue.

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