The satirical magazine many grew up with will no longer be publishing new content.
Mad magazine owner DC announced in an email Wednesday that the company will not produce new content after Issue 10. The current issue, Issue 8, went on sale on newsstands June 12, NBC News reported.
There will be one exception -- end-of-the-year special issues.
Otherwise, Issue 11 and future issues will have best-of and other art from the magazine's 67-year history, according to NBC News.
The publications will be sold at comic shops and via mail subscriptions and not sold on newsstands, ABC News reported.
DC announced recently that it will focus on brands DC Kids, DC and DC Black Label starting in January, Deadline reported.
Mad was founded in 1952 by Harvey Kurtzman and William Gaines, but it gained in popularity when Al Feldstein took over for Kurtzman as editor. In 1973, the magazine had 2.8 million subscribers but it fell to 140,000 by 2017, ABC News reported.
The news of the magazine's publication change was mourned on social media, with some stars and everyday readers remembering and thanking Mad magazine for inspiring them.
I am profoundly sad to hear that after 67 years, MAD Magazine is ceasing publication. I can’t begin to describe the impact it had on me as a young kid – it’s pretty much the reason I turned out weird. Goodbye to one of the all-time greatest American institutions. #ThanksMAD pic.twitter.com/01Ya4htdSR
— Al Yankovic (@alyankovic) July 4, 2019
MAD MAGAZINE is one of the biggest reasons why I became a cartoonist. It was a staple. A constant. It was funny. Brilliant. Stupid. And was almost exclusively loaded with great art.
— (((Judd Winick))) (@JuddWinick) July 4, 2019
It’s ending, and this is the end of an era.@MADmagazine pic.twitter.com/nxVtV7ittV
I was an intern at MAD Magazine in 1994. I had no apt in NY so I kept my belongings in the archives & took a daypack & crashed on couches for 3 months.
— Christopher Miller (@chrizmillr) July 4, 2019
In the writers room they had a drum kit to do rim shots on bad jokes. Great memories. I’ll miss it https://t.co/xGjrTeefXI
#ThanksMAD for introducing me to the concepts of Filk, Parody, Satire, and Snappy Answers To Stupid Questions!#ThanksMOM for introducing me to Mad Magazine as a child learning to read in 1974. pic.twitter.com/LU4VzJihor
— Steve Chung (@SteveChung1968) July 4, 2019
#ThanksMAD
— Lisa.kulp (@nusantara) July 4, 2019
I read Mad Magazine with my father in the 1960s. Such good memories of snuggling together and laughing; probably at different things. It's how he encouraged me to tead. Later I bought Mad Magazine on my own.
I will look forward to the annual edition.
New profile pic to thank @MADmagazine for having a massive impression on a little kid from a small country village in Ontario, Canada. MAD was my first exposure to U.S. politics. So fitting that it's in the news on the #4thofJuly . #ThanksMAD #WhatMeWorry pic.twitter.com/kerzek1srp
— Dave Capling (@dcapling) July 4, 2019
#ThanksMAD you helped shape my healthy skepticism of what I read. A shame you’re leaving now when we need that skill most...
— Mike Thornback (@MThornback) July 4, 2019
My dad got some of his earliest start at illustration by copying artists' styles from MAD Magazine.
— Brian Lockett (@MangaFox) July 4, 2019
I grew up looking at some of the art he admired, and emulating it.
He's been a lifelong figure who's inspired me, and, in turn, so has MAD Magazine.#ThanksMAD #RIPMadMagazine https://t.co/tojUtuOer1
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