Coming to a theater near you: $3 movie tickets for one day

PITTSBURGH — For one day, movie tickets will be just $3 in the vast majority of American theaters as part of a newly launched “National Cinema Day” to lure moviegoers during a quiet spell at the box office.

The Cinema Foundation, a non-profit arm of the National Association of Theater Owners, on Sunday announced that Sept. 3 will be a nationwide discount day in more than 3,000 theaters and on more than 30,000 screens. Major chains, including AMC and Regal Cinemas, are participating, as are all major film studios. In participating theaters, tickets will be no more than $3 for every showing, in every format.

Labor Day weekend is traditionally one of the slowest weekends in theaters. This year, the August lull has been especially acute for exhibitors. Cineworld, which owns Regal Cinemas, cited the scant supply of major new releases in its recent plans to fill for Chapter 11 bankruptcy.

But, if successful, National Cinema Day could flood theaters with moviegoers and potentially prompt them to return in the fall. Before each showing, ticket buyers will be shown a sizzle reel of upcoming films from A24, Amazon Studios, Disney, Focus Features, Lionsgate, Neon, Paramount, Sony Pictures Classics, Sony, United Artists Releasing, Universal, and Warner Bros.

Some Pittburgh-area locations offering the $3 tickets include Waterworks Cinemas, AMC Waterfront 22, Cinemark North Hills and XD, Cinemark Monroeville Mall and XD, AMC CLASSIC South Hills Village 10, Cinemark Robinson Township, GQT Pittsburgh Mills Cinemas and XD, Chartiers Valley Luxury 14+ PTX, North Versailles Stadium 18, AMC CLASSIC Westmoreland 15, and the Tull Family Theater in Sewickley.

To find tickets where you live, CLICK HERE.

The Associated Press Contributed to this story.

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